Public Relations Advanced Communication Series, Project 1:
The Goodwill Speech
ASSIGNMENT:
Deliver a speech of goodwill for Toastmasters International.
Your speech should show how good communication is important
in business and in the community. Limit direct references to Toastmasters to
the introduction given by the Toastmaster of the meeting, your opening,
conclusion and casual comments during the speech.
Later, you may want to develop the speech into a talk to be
delivered to other organizations on behalf of your Toastmasters
OBJECTIVES
• Prepare a talk that will build goodwill for your
organization by supplying useful information of interest to the audience
• Favorably influence the audience by skillful and friendly
delivery of your talk
• Time: Five to seven minutes
EVALUATION GUIDE FOR THE GOODWILL SPEECH
• How did the audience react to the speaker?
• How was Toastmasters mentioned in the speech? Was it
brought in smoothly and naturally, or did it seem “forced” like an
advertisement?
• Comment on the information presented. Did the speaker
perform a service for the audience?
• Assuming you knew nothing about this organization
beforehand, would you be favorably impressed after this presentation? Why?
• What else might the speaker have said to
promote Toastmasters?
