Public Relations Advanced Communication Manual, Project 2: The Radio Talk
Show
OBJECTIVES
• Present a positive image of you and your company or
organization on a simulated radio talk show
• Prepare a talk designed to build goodwill toward an
organization by presenting factual information
• Understand the dynamics of a successful radio talk show
• Prepare for the questions that may be asked of you during
the radio interview
• Time: 3 to 5 minutes for the presentation, plus 2 to 3
minutes for questions and answers
EVALUATION GUIDE
The purpose of this presentation is to build good will
toward an organization by giving the audience factual information about its
operation and its effect on the community. The speaker has been asked to appear
as a guest on the talk show, with another club member serving as the talk show
host. In addition to presenting the three-to-five minute talk, the speaker is
to spend two to three minutes at the end of the presentation answering several
questions asked by the host
• Was the guest’s expertise clearly established in the
host’s introduction?
• How relevant was the speech to the audience and its
interests and goals?
• How thorough was the speaker’s research?
• How well did the speaker use vocal variety in conveying
his or her message? Did it detract from or enhance the message?
• How effectively did the speaker answer the questions
asked?
• Assuming you had no previous knowledge of the speaker’s
organization, were you favorably impressed with the organization after
listening to the presentation and the questions and answers? Why?
• How effective did you think the speaker would have been on
a “real” talk show?
